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Content Marketing & SEO – Working Partnership or an Odd Couple?

It may seem like Content Marketing and SEO are at odds. The truth is that they do have different priorities. Content Marketing is focused on your business goals and your customers, whereas SEO is focused on Search Engines. But this doesn't mean the partnership can't work.

Anybody conducting Content Marketing should be aware of SEO techniques, and use them with the content they craft to generate back-links to your website. This means writing content for your customers, and as we all know back-links are the lifeblood of SEO.

How does Content Marketing generate more sales than SEO?

Firstly, SEO is focused on search queries. There are people who will consume your Content Marketing who will never go on your website (there are some that wouldn't even know where to start searching). They would rather read an article or a review and then pick up the phone to talk to you.

SEO is designed to help Search Engines move around your site. Content Marketing focuses on helping your clients move through their buying process. It's the difference between accounts running your sales office, or sales people – which would you rather have?

The fact is, Content Marketing and SEO can partner very well together - in our experience the two work hand in hand when done correctly.

Engage more with both Clients and Search Engines - it all starts with a phone call - 0845 056 9430.


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